Daily Small Business Stories

In a 2012 Cloudforce New York session, Jeffrey L . Cohen and Kipp Bodnar, authors of The B2B Social Media Book, shared a remarkable statistic: 73% of CEOs don’t believe marketers drive revenue .

Leads fix this problem and can help prove the worth of social media endeavors . Since many B2B companies have long sales cycles, they must use leads as a proxy for sales to determine the success of their marketing efforts . According to Cohen and Bodnar, you shouldn’t buy leads with your marketing efforts; instead, you should seek to buy customers with your marketing efforts . Social media creates a complex path to lead generation, which makes it critical to understand how to generate leads using your social efforts .

This ebook brought to you by Salesforce will give you the keys to generating leads using social media.
50 Ways to Generate Leads with Social Media - Salesforce Marketing Cloud
If part of your marketing plan involves generating leads, then social media should be part of that strategy. Social media can drive the type of web traffic